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Case Code: BECG153
Case Length: 9 Pages 
Period: 2017-2018   
Pub Date: 2018
Teaching Note: Available
Price:Rs.300
Organization : Lactalis Group
Industry : Dairy Industry
Countries : France, Global
Themes:    --  
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Lactalis' Product Recall

 
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INTRODUCTION

 
On December 21, 2017, France’s Directorate-General for Health (DGH) reported that a further 18 children had been hospitalized in the country due to salmonella poisoning , after consuming the baby milk powder offered by Lactalis Group (Lactalis). This took the number of children who had fallen ill due to the contaminated milk powder in the month of December to 38. Lactalis on government orders then recalled all the baby milk powder manufactured at its affected factory in Craon in the north-west of France from all over the world – regardless of its production date.

It was Lactalis’ third product recall in a month, in which it withdrew 720 batches of baby milk powder and infant cereals offered under various brands that included Picot, Milumel, and Taranis, made at Craon. In total, 12 million baby milk powder boxes weighing around 7,000 tonnes were recalled from 83 countries – in the three recalls – making it the biggest product recall in the history of Lactalis. During the month of December, 38 children had fallen ill in France, Spain (one child), and Greece (one child), after consuming Lactalis’ products . Although all the children made a complete recovery over a period of time, the parents were up in arms over the incident.

 

 
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